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Logo Design • Corporate & Brand Identity
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| A logo visually represents a company or organization and forms the foundation of the corporate identity. It is a name, symbol, emblem or other graphic that is designed for easy and definitive recognition by your targeted audience. Corporate identity is concerned with the visual aspects of a company's presence. When companies undertake corporate identity changes, they are usually modernizing their visual image in terms of logo, design, and collaterals. Brand identity is the reason you offer for your customer to choose you instead of your competition. The brand can be viewed as a product, a personality, a set of values, and a position it occupies in people's minds. Brand identity is everything the company wants the brand to be seen as. |
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